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Barbados Yellow Pages Provides Effective Online Marketing Tools To Bajan Businesses |
 Having a comprehensive online presence is being seen as a necessity for any company wishing to remain truly competitive in today’s market, and Global Directories/Barbados Yellow Pages are making this possible for their clientele by providing a full gamut of online marketing tools.
Global Directories/Barbados Yellow Pages offers a full suite of digital media solutions including opportunities on their local search platform BarbadosYP.com established in 2004, as well as custom web site design, search engine marketing programs, on location and photo montage videos optimized for the web, all available from October of 2010.
Connecting buyers and sellers in Barbados for over 30 years, Barbados Yellow Pages’ digital solutions are an extension of the company’s commitment to providing its customers with multiple ways to reach buyers who are actively seeking information on products and services in print, online and mobile locally in Barbados.
In developing this comprehensive package Barbados Yellow Pages has partnered with a number of well established companies with expertise in providing digital solutions, and over the last year has worked hard to develop its internal sales teams.
The result is an operation which cannot be described as “fly by night”, as Barbados Yellow Pages provides professional design and management services and are active partners in the success of its advertisers businesses.
Pam Roach, Marketing Manager of Global Directories/Barbados Yellow Pages, said with the local, regional, and global markets being as competitive as they are, all companies need to utilise the full range of marketing avenues:
“We live in a digital age where more shopping, research into services, and other consumer based activity is being conducted online. As a result, companies can no longer simply rely on word of mouth or traditional means of advertising, and must employ online marketing strategies as much as they possibly can. We have developed, in partnership with world class providers, online marketing tools to meet the needs of all our existing and potential clients, regardless of the type or size of their business.”
With many companies in Barbados fearful of taking the steps towards developing an effective presence online due to what has been traditionally seen as prohibitive costs, Barbados Yellow Pages have focused on creating reasonably priced solutions which make it easy, especially for small and medium sized enterprises, to get started utilizing industry best practices. |
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 Global Directories was the driving force behind one of the most recent environmental initiatives when Cayman Island Yellow Pages launched “Yellow2 Green”, a program designed to recycle old phone books into insulation for homes. The launch coincided with the release of the 2011 Cayman Islands telephone directories in November 2010.
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 Global Directories/Barbados Yellow Pages said “Hello” to the American Advertising Federation (AAF) ADDY awards in a big way winning 8 awards for their “Hello Yellow” campaign.
Global Directories/Barbados Yellow Pages took home 3 Gold and 5 Silver, with 2 Gold and 4 Silver coming in the category of non-traditional advertising for the eye-catching and much talked about Hello Yellow outdoor campaign featuring a branded surfboard, crashed car, fencing and snow-cone carts.
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 Grand Cayman, Cayman Islands – Caribbean Publishing Company, publishers of the Cayman Islands Yellow Pages ®, have undertaken two great causes to support our community. The Estella Scott-Roberts Foundation and the newly formed Yellow Pages Junior Golf Camp will equally benefit from the 18 hole corporate golf outing at one of the finest links style golf courses in the Caribbean. The Yellow Pages Open will be held at the North Sound Golf Club on Friday February 12th, 2010.
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