INSPIRING CHILDREN TO CARE
Kingston, April 12— The next 6 weeks will see one of the most important environmental initiatives as the Jamaica Yellow Pages launches “Recycle & Win”, a programme designed to teach primary school children the value of environmental sustainability and social responsibility.
The Recycle and Win Competition will run from April 12 to May 22, with students from 30 primary schools in Kingston, St. Andrew and St. Catherine participating. The students are being challenged to collect as many 2012 or older Jamaica Yellow Pages directories as they can. Prizes including cash, computers and a party to celebrate their contribution, will be awarded to the top three schools that collect the most directories. With the proceeds from the recovered directories going to support Hear the Children’s Cry, the students will also learn about the value of social responsibility and the importance of supporting at risk children.
Jamaica Yellow Pages believes in the power of recycling, as the material makeup of our directories makes it ideal for recycled paper. This shows the degree to which we consider the environment in our activities,” said Alleyne Graham, Marketing Manager, Jamaica Yellow Pages. “This year we are taking that commitment a step further and for the duration of this project, we hope to inspire and educate the next generation about the importance of environmental protection.”
Graham adds that the benefits of recycling are exceptional. In addition to sustaining the environment for future generations, it reduces the amount of waste sent to landfills, conserves natural resources, and alleviates dangerous greenhouse gas emissions.
“We are proud to be playing such a vital role in ensuring that we have a greener nation. Graham said. “Social responsibility is important to us as a company, and this programme allows the children to support not only their schools but other children in the process.”
The Jamaica Yellow Pages is a long standing supporter of Hear the Children’s Cry, and since 2009, the company has been the major sponsor of the Missing Children’s Support Programme implemented by the advocacy group.
Betty Ann Blaine, Convener of Hear the Children’s Cry says she is pleased with the Jamaica Yellow Pages and their timely and practical approach with the launch of the Recycle and Win Competition. “Our children need the support and we welcome this move not only to offer financial assistance to protect our most vulnerable, but to also contribute to their future in an overarching way – ensuring that they are beneficiaries of a better environment,” she said. “It’s children helping children, and that is a spirit that we need to build and promote to ensure that we have more empathy, more love and more expressive children who can grow up to become productive citizens of this country.”
Supporting partners for the Recycle and Win Competition are CIBC (First Caribbean International Bank), British Caribbean Insurance Company (BCIC), Tastee, World Brands Services, and Coldfield Manufacturing.
About Jamaica Yellow Pages
Jamaica Yellow Pages is a part of the regional company Global Directories, which publishes 15 telephone directories across the region. Jamaica Yellow Pages is a household name and aims to meet the needs of the consumers in accessing products and services by connecting buyers with sellers, helping them grow their business year after year. They are referenced over 138 million times per year and are also available on platforms including Print, Online and Mobile. For more information, visitwww.JamaicaYP.com.