Executives from several varied sectors were given insight into how to boost their businesses thanks to the Cayman Islands Yellow Pages and its partnership with Google as they recently hosted a freeDigital Exposure Conference.
Yellow Pages once again reached out to its customers by hosting international speakers to inform and educate attendees about online advertising campaigns.
Global Directories, publisher of the Cayman Islands Yellow Pages, is the only designated Google AdWords Premier SMB Certified Partner in the Caribbean Region. This partnership provides an excellent platform for Yellow Pages’ customers to introduce new products and maximise their money earning potential.
Marketing Manager of Cayman Islands Yellow Pages, Eileen Keens noted, the association with Google is their effort to continue to invest in new technologies and align themselves with key partners, to better cater to the needs of their customers:
“We want to ensure our advertisers improve their visibility online and that they have access to the latest technology, trends and innovations to enhance and grow their businesses…this seminar is just the beginning of several other planned initiatives we have, to focus on the needs of our valuable customers.”
Mark Macfee, Executive Vice President of Global Directories, gave details on the company’s commitment to ensure that customers achieve the highest return on their investment.
The first presenter, Head of Google Channel Sales, Rogelio Montekio introduced two exciting products offered by Google – Google AdWords and Google Display Network. He captivated the audience as he spoke of the changing global trends in technology and the importance of optimising access to company information from mobile devices.
“The value for you from Google AdWords, the search engine, allows people when searching for the products and services you offer in the relevant area, to see your advertisement and take action to get in contact with you. There are a number of formats that can allow people to go to a website, or if the search is being done from a mobile device, there are advertising formats that can allow people to click on a button and place a call,” .
Montekio highlighted that Google AdWords is cost effective for all businesses as Google only collects revenue when someone clicks on a business’ advertisement. He stated that through Cayman Islands Yellow Pages, which is the only Premier SMB Partner in the Caribbean, customers get a superior online advertising experience with a campaign that guarantees transparency, accountability, hands on customer service and satisfaction.
About Global Directories & Cayman Islands Yellow Pages
Global Directories (formerly know as Caribbean Publishing Company) publishers of the Cayman Islands Yellow Pages ® is the largest local search provider and directory publisher in the Caribbean. Global is a wholly owned subsidiary of MediaHouse Limited, Hamilton, Bermuda and has been on the forefront of telephone book publishing for over 25 years.
Global Directories has 16 print telephone directories with 1.6 million print circulations in over 14 countries. Our Yellow Pages are widely retained and used with 77% of adults across the region using them every year. Global Directories has 16 e-directory sites with 2 million visitors and 9 million searches annually.