Global Directories Appoints New President & CEO

                                                                                

Thursday, October 22, 2015: Global Directories Ltd., the leading directory publisher and digital media solutions company in the region, has announced two major changes to its leadership team.

Mark Macfee has been appointed to President for the Caribbean and Central America based company. Meanwhile, less than six months after joining the company as its Business Development Director, Ian Neita has been promoted to Chief Executive Officer.

“The global media landscape is changing at a rapid pace,” said Randy French, Chairman of Global Directories. “In line with this, we have appointed a strong leadership team with a vast understanding of strategic planning and business transformation to address the needs of our customers in the new digital environment that is also rapidly evolving.”  

French continues, “Mark has a proven ability to develop and lead the company’s strategic vision into unchartered territories thus capitalising on the opportunities that this diverse digital age provides.”

In response to his appointment, Macfee said, “I am honoured to lead the strategic vision for Global Directories, as we identify new frontiers geared towards improving the value we offer to our customers, consumer and colleagues.”

Mark Macfee joined Global Directories in 2009 as Executive Vice President and was later appointed to CEO and Board Director in 2014. He was instrumental in several new market acquisitions as well as the 2013 signing of the Google Adwords SMB Partnership Program. 

Meanwhile, the mantle has been passed to Ian Neita who will champion the development of new products and services to better serve the new demands of businesses across all 16 markets.  “These are exciting times for Global Directories and I look forward to the challenges and opportunities of leading the most dynamic transformation in the company’s history” expressed Neita.

The past Appliance Traders Limited General Manager served in several senior capacities and brings over 3 decades of leadership skills combined with a passion for customer and excellent track record for driving growth.

Both Macfee’s and Neita’s appointments take effect from October 21, 2015.

 

 

About Global Directories

Global Directories Limited is a wholly owned subsidiary of Media House Limited and has been on the forefront of telephone book publishing for over 50 years. Global Directories Limited publishes 16 print telephone directories in 15 countries for a combined circulation of 1.6 million copies, while its’ network of 15 online properties reaches over 2 million unique visitors with over 9 million searches annually.  

Global Directories is also the most celebrated Google AdWords Partner in the Caribbean & Central America delivering digital products such as SEM, SEO, Display Advertising and Website Development.

Jamaica Yellow Pages New Offering Targeting Advertisers

 
 
 
Part of the team behind Augmented Reality at Jamaica Yellow Pages take a break from the festivities. Hanging out are (from left) Carou Ralph, digital team supervisor; Rasheed Girvan, digital manager; Tshani Jaja, marketing manager; and Roger Lewis, director of innovation.-Contributed Photos
 

Jamaica Yellow Pages is further targeting advertisers with its 2015 directories.

This with the addition of the new augmented reality feature. The technology behind it creates virtual images for the user via their smart phones and tablets. By downloading the app Layar, to view specially marked pages throughout the directory, consumers get life-like computer generated images providing them with additional content about a product or service. Augmented Reality is extremely useful for advertisers, as it enhances the perceived value of products, services and brands. This technology utilises sound, video, graphics and/or GPS data.

At the launch of the directories, director of Sales at Global Directories, Ladianne Wade spoke to the benefits of Augmented Reality to advertisers.

Augmented Reality can be used for long-term or short-term promotional use ensuring that the money spent by advertisers is best optimised and gives them a competitive edge, she said. When a client has an augmented reality ad in the directory, they also have the liberty of changing the audio-visual component of their ad while the print remains the same.

Director of Publishing and the Jamaica Manager at Global Directories, Lester Garnett said in addition to Augmented Reality, and the magazine-style covers, the directory boasts new features.

The lifestyle section provides a wealth of related information, with an increased menu selection, readers can now see the menus of their favourite restaurants, he said. The Island Pages now provide richer content having improved on the knowledge of our history, culture, food, shopping, entertainment, real estate, hotels, and the natural beauty of Jamaica, providing a great resource for our local and foreign users as well as tourists and schoolchildren.

Jamaica Yellow Pages is a part of the regional company Global Directories, which publishes 15 telephone directories across the region.

Cayman Islands Yellow Pages & Google Conference A Success!

Executives from several varied sectors were given insight into how to boost their businesses thanks to the Cayman Islands Yellow Pages and its partnership with Google as they recently hosted a freeDigital Exposure Conference.

Yellow Pages once again reached out to its customers by hosting international speakers to inform and educate attendees about online advertising campaigns.

Global Directories, publisher of the Cayman Islands Yellow Pages, is the only designated Google AdWords Premier SMB Certified Partner in the Caribbean Region. This partnership provides an excellent platform for Yellow Pages’ customers to introduce new products and maximise their money earning potential.

Marketing Manager of Cayman Islands Yellow Pages, Eileen Keens noted, the association with Google is their effort to continue to invest in new technologies and align themselves with key partners, to better cater to the needs of their customers:

“We want to ensure our advertisers improve their visibility online and that they have access to the latest technology, trends and innovations to enhance and grow their businesses…this seminar is just the beginning of several other planned initiatives we have, to focus on the needs of our valuable customers.”

Mark Macfee, Executive Vice President of Global Directories, gave details on the company’s commitment to ensure that customers achieve the highest return on their investment.

Google Adwords representative Cayman Islands Yellow Pages
Rogelio Montekio being interviewed by Tammi Sullivan from Cayman27

The first presenter, Head of Google Channel Sales, Rogelio Montekio introduced two exciting products offered by Google – Google AdWords and Google Display Network. He captivated the audience as he spoke of the changing global trends in technology and the importance of optimising access to company information from mobile devices.

“The value for you from Google AdWords, the search engine, allows people when searching for the products and services you offer in the relevant area, to see your advertisement and take action to get in contact with you. There are a number of formats that can allow people to go to a website, or if the search is being done from a mobile device, there are advertising formats that can allow people to click on a button and place a call,” .

Montekio highlighted that Google AdWords is cost effective for all businesses as Google only collects revenue when someone clicks on a business’ advertisement. He stated that through Cayman Islands Yellow Pages, which is the only Premier SMB Partner in the Caribbean, customers get a superior online advertising experience with a campaign that guarantees transparency, accountability, hands on customer service and satisfaction.

For more information please visit http://caymanyp.com or email Eileen Keens atThis email address is being protected from spambots. You need JavaScript enabled to view it..

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About Global Directories & Cayman Islands Yellow Pages

Global Directories (formerly know as Caribbean Publishing Company) publishers of the Cayman Islands Yellow Pages ® is the largest local search provider and directory publisher in the Caribbean.  Global is a wholly owned subsidiary of MediaHouse Limited, Hamilton, Bermuda and has been on the forefront of telephone book publishing for over 25 years.

Global Directories has 16 print telephone directories with 1.6 million print circulations in over 14 countries.  Our Yellow Pages are widely retained and used with 77% of adults across the region using them every year. Global Directories has 16 e-directory sites with 2 million visitors and 9 million searches annually.

Jamaica Yellow Pages Selected By Google As An AdWords Premier Partner For Small and Medium Size Businesses

Jamaica Yellow Pages announced today its selection by Google to the Google AdWords™ Premier SMB Partner program.  With this agreement in place, Jamaica Yellow Pages becomes the authorized reseller of the Google AdWords advertising program.  This strategic alliance is a testament to the Jamaica Yellow Pages commitment to driving value to its advertisers through marketing programs such as Google AdWords.

As a Premier SMB Partner, Jamaica Yellow Pages now provides full-service AdWords account management on behalf of local businesses, from account setup and activation, to ongoing campaign management and optimization. This agreement will encourage small and medium size businesses to use online advertising as a cost-effective way to find and target new customers as well as drive repeat customers.

“We are excited to launch the Google AdWords Premier SMB Partner program with hand-picked, highly qualified companies like Jamaica Yellow Pages”, said Rogelio Montekio, head of Google’s channel sales.  Our Google Adwords was created to drive value to small and medium-sized businesses and maximize the performance of their campaigns”, added Mr. Montekio.

Partners in the Google AdWords™ Premier SMB Partner Programme must meet the highest standards of excellence for qualification, training and customer service. They must also bring to the table local search marketing knowledge and solid experience working with small and medium sized businesses in the local market.

“As a business we are continuing to invest in the best resources to deliver the right partners to boost the visibility of our advertisers,” said Ladianne Wade, Director of Sales for Global Directories, publishers of the Jamaica Yellow Pages®.  “We are very excited with our participation in this program which extends our range of innovative products and services and further demonstrates our commitment to providing the best solutions possible when it comes to digital marketing,” added Mrs. Wade.

For more on Jamaica Yellow Pages eMarketing for small and medium-sized businesses contact 936-3940 or visit: Jamaicayp.com

 

Jamaica Yellow Pages Recycle and Win Competition Gives Back & Promotes Social Responsiblity

INSPIRING CHILDREN TO CARE

Kingston, April 12— The next 6 weeks will see one of the most important environmental initiatives as the Jamaica Yellow Pages launches “Recycle & Win”, a programme designed to teach primary school children the value of environmental sustainability and social responsibility.

The Recycle and Win Competition will run from April 12 to May 22, with students from 30 primary schools in Kingston, St. Andrew and St. Catherine participating. The students are being challenged to collect as many 2012 or older Jamaica Yellow Pages directories as they can. Prizes including cash, computers and a party to celebrate their contribution, will be awarded to the top three schools that collect the most directories. With the proceeds from the recovered directories going to support Hear the Children’s Cry, the students will also learn about the value of social responsibility and the importance of supporting at risk children.

Jamaica Yellow Pages believes in the power of recycling, as the material makeup of our directories makes  it ideal for recycled paper. This shows the degree to which we consider the environment in our activities,” said Alleyne Graham, Marketing Manager, Jamaica Yellow Pages. “This year we are taking that commitment a step further and for the duration of this project, we hope to inspire and educate the next generation about the importance of environmental protection.”

Graham adds that the benefits of recycling are exceptional. In addition to sustaining the environment for future generations, it reduces the amount of waste sent to landfills, conserves natural resources, and alleviates dangerous greenhouse gas emissions.

“We are proud to be playing such a vital role in ensuring that we have a greener nation.  Graham said. “Social responsibility is important to us as a company, and this programme allows the children to support not only their schools but other children in the process.”

The Jamaica Yellow Pages is a long standing supporter of Hear the Children’s Cry, and since 2009, the company has been the major sponsor of the Missing Children’s Support Programme implemented by the advocacy group.

Betty Ann Blaine, Convener of Hear the Children’s Cry says she is pleased with the Jamaica Yellow Pages and their timely and practical approach with the launch of the Recycle and Win Competition. “Our children need the support and we welcome this move not only to offer financial assistance to protect our most vulnerable, but to also contribute to their future in an overarching way – ensuring that they are beneficiaries of a better environment,” she said. “It’s children helping children, and that is a spirit that we need to build and promote to ensure that we have more empathy, more love and more expressive children who can grow up to become productive citizens of this country.”

Supporting partners for the Recycle and Win Competition are CIBC (First Caribbean International Bank), British Caribbean Insurance Company (BCIC), Tastee, World Brands Services, and Coldfield Manufacturing.

About Jamaica Yellow Pages

Jamaica Yellow Pages is a part of the regional company Global Directories, which publishes 15 telephone directories across the region. Jamaica Yellow Pages is a household name and aims to meet the needs of the consumers in accessing products and services by connecting buyers with sellers, helping them grow their business year after year.  They are referenced over 138 million times per year and are also available on platforms including Print, Online and Mobile. For more information, visitwww.JamaicaYP.com.

Jamaica Yellow Pages Launches "Click The Cover" Photography Competition

Winning entry to be cover of 2014 Telephone Directory

 

Jamaica Yellow Pages Click the Cover Competition

Kingston, May 03—Each year, the cover of the Jamaica Yellow Pages telephone directory is perhaps one of the country’s most prolific images, and the 2014 edition will have a special twist.

With the launch of the “Click the Cover” competition, Jamaica Yellow Pages is offering amateur and professional photographers the chance to feature on the cover of the 2014 edition of the directory. The winning photographer will receive $100,000 and a Nikon D3200 24.2 megapixel digital SLR camera accentuated with an 18-55mm zoom lens, the perfect tool to pursue a love of photography.

For the contest, which runs through to May 31, photographers should upload images that are iconic representations of Jamaica’s rich culture, including scenery, objects, places, and of course, people. Submissions are to be made on the Jamaica Yellow Pages Facebook page.

A panel of Jamaica’s most respected visual artists will select the winning photograph, while the People’s Choice award of $10,000 will be awarded to the entry with the most votes on the Jamaica Yellow Pages Facebook page.

“This contest is a novel way of involving members of the public in the design of the 2014 Yellow Pages Telephone Directory Cover.  It’s a celebration of the beauty of Jamaica and a platform for talented photographers to share their vision.  Featuring on the cover of the Jamaica Yellow Pages puts the winning photograph in nearly every household and business across the country. That’s a significant honour and so we expect to receive many outstanding submissions,” said Alleyne Graham, Jamaica Yellow Pages Marketing Manager.

To participate, photographers should visit and “Like” the Jamaica Yellow Pages Facebook page and look for the “Click the Cover” tab, complete the registration form and upload original photographs.

For Immediate Release CGR Communications Kimesha Walters 977-5060| This email address is being protected from spambots. You need JavaScript enabled to view it.

About Jamaica Yellow Pages

Jamaica Yellow Pages is a part of the regional company Global Directories, which publishes 15 telephone directories across the region. Jamaica Yellow Pages is a household name and aims to meet the needs of the consumers in accessing products and services by connecting buyers with sellers, helping them grow their business year after year.  They are referenced over 138 million times per year and are also available on platforms including Print, Online and Mobile. For more information, visitwww.JamaicaYP.com.